Learning Outcomes
Understanding the concept and importance of entrepreneurship and innovation as well as the environment in which they develop Understanding the contribution of emerging information and communication technologies to enable innovative business initiatives, Understanding the process of innovation and creativity, Understanding alternative types of innovation, patenting methods and valuation models of business plans, Understanding the process of business plan formulation: o conception of a business idea, o exploration of the business environment, o business model development, o preparation of a business plan, o finding resources, o Exploring exit strategies. Understanding the sources of funding at all stages with emphasis on venture capital funds. Understanding the search, analysis and synthesis of information that identifies the attractiveness of a sector or market. Understanding the usage of tools that capture the internal and external business environment. Gaining the ability to formulate a complete business plan for an innovative business concept.
Course Content
Introduction to the course - Introduction to Entrepreneurship Digital Innovation Business Opportunity Recognition Business Model Development Writing Evaluating a Business Plan Market Analysis, Competition Marketing Plan Innovation Ecosystem Workshop for Business Idea Generation Developing FinTech Business Models - The FinTech Ecosystem and Findings from Innovation Centers / Incubators Introduction to Blockchain technology - examples and case studies Start-ups based on IoT applications Financing support of Start-ups Workshop for creating a business plan
